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Learn how experts create business plans, how to turn those plans into action and the tricks of entrepreneurial selling.

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Take in weekly live, interactive keynotes and receive feedback from dedicated coaches.

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Generate ideas, make connections and leave ready to launch your new business!

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Thank you again for a very valuable investment. You and your team of stellar industry experts got my gears turning and helped me to formalize a 2016 plan of attack!

Lisa Shorr

INC. EDU GRADUATE

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Inc. Edu gave me the opportunity to meet other entrepreneurs struggling to impact the world and I was happy to see that we all go through the process and that am not alone.

Nwankwo Echezona

Inc. Edu Graduate

The Inc. Startup Accelerator Course is one I would recommend to all would-be entrepreneurs. It was presented in an engaging and thought-provoking way and included very valuable tools to help someone who has never attempted an entrepreneurial venture.

Susan B. Nardizzi

Inc. Edu Graduate

I now have substantial documents and resources to accompany my business planning, which previously existed in my head and scattered between several documents.

Fall 2015 Graduate


Next Course:

The Inc. Startup Accelerator

Tuesdays, 11AM EST | September 20 - October 18th | Online

From Brand Building to Creating a Sales Strategy, gain road-tested knowledge and the skills you need to succeed.

Scott Duffy

HOSTED BY

Scott Duffy

Content.Market

Learn from these all star entrepreneurs:

Hilary Folger

CREATING YOUR
BRAND

Hilary Folger

LIPPINCOTT

Dan Price

BRAND
BUILDING

Dan Price

GRAVITY PAYMENTS

Sabrina Parsons

BUSINESS
PLANNING

Sabrina Parsons

PALO ALTO SOFTWARE

David Ronick

RAISING
MONEY

David Ronick

STASH INVEST

Geoffrey James

SALES
TECHNIQUES

Geoffrey James

EDITOR INC.COM

Course Features

Keynotes and case studies from leading entrepreneurs and other experts, presented live via webcast with interactive Q&A so you can join in the conversation. (Recordings available if you miss the live session.)

Assignments, with personalized feedback from a business coach working with you and a small group of peers, to ensure your plans turn into action

Connections through ongoing discussions in the online classroom to meet like-minded people, find potential collaborators, crowdsource ideas, and learn from other people’s experience.

Learn essential business launching skills, for just $395!

Syllabus

Week 1: Creating a New Brand To Accelerate Results

September 20, 11AM-12PM EST | Guest Lecturer: Hilary Folger

Defining your brand story & experience to accelerate growth

Assignment: Elevator Pitch Hilary Folger is a brand strategist at Lippincott, the leading brand consultancy responsible for creating iconic brands like Samsung, Southwest, Starbucks, and Walmart. In this workshop, you’ll be guided step-by-step through the development of a brand positioning for your startup, using world class brands as best practice examples. You’ll then learn how to bring your brand to life across your customer journey, and beyond. The output of this session will serve as the foundation for all of your business’ communications and customer experiences, now and in the future.


Week 2: Building Your Brand

September 27, 11AM-12PM EST | Guest Lecturer: Dan Price

Dan Price, founder of credit-card processing startup Gravity Payments, shares his tips for building a business from startup to long-term viability. Including the impact of the hotly debated HR, salary, and workplace culture decisions he implemented into his business.

Assignment: TK


Week 3: Map Out a Sustainable Business Plan

October 4, 11AM-12PM EST | Guest Lecturer: Sabrina Parsons

Whether you’re bootstrapping or seeking investors, you’ll need to create a sound business model.

Assignment: Create a lean pitch for your business in the form of a one-page business plan. Learn how to forecast sales to your target market, how to estimate fixed and variable expenses, and how to plan for cash flow.


Week 4: Raise the Money You Need

October 11, 11AM-12PM EST | Guest Lecturer: David Ronick

Learn how David raised $15 million in 3 rounds of capital from individuals and venture capital, including the pros and cons of raising outside funding, including the dark side many starry-eyed founders overlook until it's too late. David will also talk about financing strategy, with some do's and don'ts for startups, some of which he's learned the hard way.

Assignment: Financial Planning and Projections: create a snapshot of your startup finances
Key points of focus: Can you create a “proof of concept” without outside funding? How quickly can you make your first sale or acquire your first customer? Where will you invest the initial revenue your business makes?


Week 5: Master Essential Sales Techniques

October 18, 11AM-12PM EST | Guest Lecturer: Geoffrey James

Find out how chief marketing officers recommend you get, keep, and grow a customer base, no matter what your product or company is.

Assignment: Apply the techniques and organize your approach to identify sources of new business, cultivate regular sales channels, drive leads to conversion, and plan for the sales timeline in your business. Share your plan with your coach and peer group for feedback. Too often, startups talk about “what” they do, not what it means to a customer. How you talk about your company is the foundation for how you will make sales for your company, according to Inc. contributing editor Geoffrey James. If the brand storytelling isn’t rock-solid, everything else falls apart. James is the award-winning author of the Sales Source blog, and he shares his ideas for transforming your efforts into a well-built strategy for sales. He’ll also share specific techniques for closing that may surprise you. (Hint: No one likes a hard sell.)

FAQs

What is the Inc. Startup Accelerator?

Led by Inc. experts and entrepreneurial all stars the Inc. Startup Accelerator in an online curriculum that will show you how to turn ideas into action, build a brand, manage your time, plan your finances and sell what you’ve got.


Each weekly online class features a live, interactive lecture, with questions and answer sessions. That week’s key theme is then reinforced with resources, readings and coursework that will be reviewed and commented on by qualified course instructors. Throughout, students receive personalized feedback and assessments from a dedicated business coach, and explore opportunities to collaborate, connect and crowdsource ideas with entrepreneurial peers.

Do I need to apply or go through admissions?

Enrolling in the Inc. Startup Accelerator does not require an application. Class sizes, however, is limited, so please enroll promptly here

How much does the class cost?

The course, which includes 5 interactive online lectures, instructor assistance, access to collaborative tools, and a free Inc. magazine subscription to boot, costs $395.

What is the Inc. Edu money-back guarantee?

The Inc. Startup Accelerator is backed by Inc.’s 35 years of experience engaging with leading entrepreneurs. That’s why, should the course fail to meet your expectations, we offer a full money-back guarantee. The only condition: you must have attended and completed a majority of the course work.

Who can enroll for Inc. Edu online classes?

The Inc. Startup Accelerator is designed for individuals who seek to launch or grow new business endeavors, as well as executives who are working on internal ventures. Participants are professionals with work experience that they can draw upon in order to create new opportunities. A great benefit of the program is the network that participants gain from their peers in the program.

Will you be grading the coursework?

Participants will receive final feedback of complete or incomplete. Those who fail to complete the required course work will receive an “incomplete”.

Does Inc. Edu grant degrees or formal credits?

Inc. is not a credit-granting institution. Its courses are purely intended to help entrepreneurs achieve a degree of real-world readiness.

How can I receive more information?

CONTACT US

CALL:

212-389-5505

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Hilary Folger

Lippincott

Hilary Folger is a Partner at Lippincott, a leading brand strategy and design firm that is behind some of the world’s most iconic brands including Walmart, Starbucks, McDonald’s and Samsung. Her most recent work includes the rebranding of Southwest, America’s most loved airline. Long sought after for her ability to refresh and revitalize heritage brands, Hilary is also deeply passionate about sharing her expertise with female start-up founders in an advisory capacity.

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Dan Price

Gravity Payments

Dan Price captured headlines around the world after implementing a $70,000 minimum wage at his company, Gravity Payments. This move has sparked a national debate on the purpose of business and leadership responsibility. Price’s 40-year goal is to be a small speck of sand in the revolution where business ceases to be about profit and greed to one that is about values and serving others. Today, more than 13,000 businesses across the country trust Gravity Payments to save them millions in fees and hours in frustration by making it easy to accept credit card payments.

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Sabrina Parsons

Palo Alto Software

Sabrina Parsons is CEO of Palo Alto Software, developer of the best-selling business management software, LivePlan. Palo Alto Software develops software and tools specifically targeted for entrepreneurs and small-business owners. Sabrina assumed the CEO role in May 2007 and is responsible for Palo Alto's business planning, fiscal and strategic goals and all of the company's traditional marketing. In 2001, she moved to London, and founded a software distribution company. She eventually sold the company to Palo Alto Software and joined headquarters in Eugene, Or as the head of Marketing and Communications. The UK business she started is still a wholly owned subsidiary of Palo Alto Software.

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David Ronick

Stash Invest

David Ronick is an entrepreneur and mentor to founders. He has co-founded and exited three companies and coached over 100 start-ups. David is a graduate of Brown University and Harvard Business School and lives in New York.

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Geoffrey James

Editor for Inc.com
Writer on Sales Source

Geoffrey James hates bios and resumes because, seriously, who really cares about that stuff? Nevertheless, James admits to being a contributing editor for Inc.com, writing the award-winning blog Sales Source, and inflicting a number of business books on the world, including The Tao of Programming, How to Say It: Business to Business Selling and Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know.

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Scott Duffy

The Content Market

Scott Duffy is an entrepreneur, speaker and brand ambassador. He began his career working for best-selling author and speaker, Tony Robbins, and went on to work for several big media brands like CBS Sportsline, NBC Internet, and FOXSports.com. Next, he founded Smart Charter, an online booking tool for private aviation, which was acquired by Richard Branson’s Virgin Group. Today, Scott’s mission is to help people live their dreams through entrepreneurship. He is Co-Host of Business & Burgers, Special Project Editor of Launch@Inc.com and Best-Selling Author of Launch!, a roadmap for building great companies. He is also is founder and CEO of a new venture: The Content Market.

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Money Back Guarantee

MONEY BACK GUARANTEE: This exclusive online learning experience can only be offered by Inc., the magazine that knows how to start and grow a business, and is backed by Inc.’s 35 years of experience engaging with leading entrepreneurs. That’s why, should the course fail to meet your expectations, we offer a full money-back guarantee

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